Frequently Asked Questions
"WHAT ARE JONNY B-H'S QUALIFICATIONS AS A WRITER?"
JONNY B-H has written and edited copy for dozens of organizations: Hyundai Motor Co., GM Korea, and Kumho Tire, just to name a few. This copy has consistently performed above industry standards and brought in millions of dollars for his clients.
Jonny’s writing ability is strengthened by an in-depth knowledge of people and sales skills. He has worked with customers from all over the U.S. and Canada, Europe, and for decades now in Asia. In Seoul, Jonny has worked for decades as a professional communicator along with teaching and testing for several universities – British, Korean, and American. His students come from all over the world.
As a graduate of several highly specialized courses, Jonny B-H has advanced training in fundraising, politics, and copywriting. He honed his communication and editing skills for more than a decade in daily newspaper journalism before making the move to Asia in 1995.
Jonny especially enjoys working with advisors, information marketers, and publishers working from a free market/laissez-faire economic background. That almost goes without saying, since it’s hard to imagine succeeding in the finance or investing arena without a thorough grounding in the economics of freedom.
"DO YOU HAVE A DIRECT RESPONSE, PUBLIC RELATIONS AND COPYWRITING BACKGROUND?"
Along with my formal writing education and years of experience as a journalist and teacher, I am a graduate of the American Writers and Artist Institute’s direct response course and a member of the AWAI Circle of Success (AWAI is the industry leader in copywriter training).
Over the past several years I have written for some of Korea (and Asia’s) largest companies and organizations, including Hyundai, Kumho Tire, the Korea National Tourism Organization, the President of the Republic of Korea, the Mayor of Seoul, and many others. (see client list for more detail)
Most important to you, I am a direct-response copy specialist. Writing online and direct response copy isn’t something I do to pass the time between TV commercials … it’s my bread and butter. So, I put all my skill, passion, and experience into every assignment I write.
"DO YOU HAVE EXPERIENCE IN MY FIELD?"
"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"
From long copy for direct marketers online and offline to landing pages, squeeze pages, e-mail, magalogs, DM packages, and white papers, I cover the full spectrum. I also provide copywriting for wide range of marketing communications including ads, feature articles, slide presentations, telemarketing scripts, press releases, newsletters, speeches, web pages, and Internet direct response content.
My clients say my specialty is an ability to write clear, straightforward, persuasive copy about a wide range of products and services, from precise to the highly technical.
I’m able to quickly grasp complex marketing problems and deal with businesses from all over the map, both in their specialized area and geographically. Clients appreciate the fact that I can sit down with executives, government officials, CEOs, salespeople, engineering experts, stock analysts, and development directors, ask intelligent questions, and hit the ground running fast to write high quality copy.
I can’t predict how many responses my landing page, e-mail, or sales letter will pull for you. But I can–and do–guarantee your satisfaction with every word you receive from me.
"DO YOU OFFER CONSULTING SERVICES?"
Along with writing copy, I create online and offline marketing and fundraising campaigns that generate maximum response. My clients are pleased and happy to get on-target advice that works regardless of the type of monthly retainer agreement.
"YOUR FEE SCHEDULE LISTS A PRICE FOR A 'COPY CRITIQUE,' WHAT'S THAT?"
A Copy Critique provides a professional, objective review of a webpage, ad, sales letter, brochure, or direct response package, brochure, or fundraising package. You can have me critique either an existing piece or a draft of copy in progress. It’s up to you.
When you order a Copy Critique, you get a written report analyzing your copy in great detail. I tell you what’s good about it and what works… what doesn’t work … what should be changed … and how. My critique covers copy, design, strategy, and your offer. It also includes specific directions for revisions and rewriting, although I do not write or rewrite copy for you under this arrangement.
A Copy Critique is ideal for clients who want a “second opinion” on a piece of copy, or who need new ideas to inject life into an existing package that’s no longer working. It also enables you to sample my services at far less cost than you’d pay to have me write your copy from scratch.
"SPEAKING OF MONEY, WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"
For any copywriting assignment — a direct response package, a sales letter, an ad, a landing page, a brochure, a feature article, a web site — just let me know what you have in mind and I’ll quote you a price. The enclosed Schedule of Estimated Fees gives typical prices for a variety of different writing/consulting projects.
"WHO ARE YOUR CLIENTS...AND WHAT DO THEY SAY ABOUT YOUR COPY AND COUNSEL?"
More info on clients and testimonials is provided at www.jonnybh.com.
"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"
Ideally,I like to have 2-3 weeks for copywriting assignments. That gives me the time to polish, edit, and revise until I’m happy with every word.
However, I realize you can’t always wait that long. So, if the copywriting job is a rush, just indicate the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline-date — or sooner.
No matter what the deadline, the copy I submit to you will be right. You can depend on it.
"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"
Just tell me what you want improved and what the changes are, and I’ll make them — fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.
Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines … and at my expense.
"HOW DO I ORDER FROM YOU?"
Putting me to work for you is easy. First, tell me what your sales, marketing, or business message is and who you’re trying to reach with it. Share your brochure, catalog, or any other literature with me that will give me the background info I need to write your copy. Let me know what you can about your project and together we can work out the details.
When you give me the go-ahead, I’ll write the assignment for you. You will receive your copy on or before the deadline date. And remember: it is guaranteed to please you.
So… why not try my copywriting services for your next landing page, e-mail marketing campaign, direct mail package, or sales letter? I promise you’ll be delighted with the results.
P.S. If you have an immediate need for a copywriter, call me right now at +1.720.924.2263 in the U.S./ +82.10.4929.1651 in Seoul or e-mail me the details at email@example.com. There is no charge to discuss your job with you and give you a cost estimate. And there is no obligation to buy anything.
Communication Marketing Solutions That Work For You
Contact Jonny BH
If you have an immediate need for a copywriter, call me right now at +1.720.924.2263 in the U.S./ +82.10.4929.1651 in Seoul or e-mail me the details at firstname.lastname@example.org. There is no charge to discuss your job with you and give you a cost estimate. And there is no obligation to buy anything.